information          
Agency: Cheil
Client: Samsung
Creative Lead: Miriam Preissinger
Role: Concept & Art Direction

Our goal for the Samsung Gear S3 launch was to showcase how seamlessly the watch can integrate into users' daily lives. To achieve this, we blended various scenarios and locations at an airport, where the advertisements would be displayed, with the watch face itself. This created a smooth transition between the two worlds. Additionally, Samsung Gear owners could download and use the various designs on their watches.